December 31, 2012

2013 Beauty Resolutions

Last year we gave you our top ten beauty resolutions suggestions for 2012. This time around we decided to change it up by asking people around the Sigma office what beauty resolutions they have for the coming year. (You might even recognize some names from our previous tutorials!) Keep reading to find out how we plan to have a beautiful 2013!

December 28, 2012

YOU'RE INVITED: Sigma Grand Opening Event w/ TiffanyD

Come to the official grand opening party at the Sigma store at the Mall of America on Saturday, Jan. 5 from 1-3pm and meet one of YouTube’s most popular beauty experts MakeupbyTiffanyD! Keep reading to get all the event details.

Get the Look: New Year's Night Out

The countdown to the New Year is on! Ring in 2013 beautifully with this festive look created by Sigma’s makeup artist! We upped the ante on the typical smokey eye by adding an unexpected pop of teal from the Paris Makeup Palette. Keep reading to get the step-by-step!

December 26, 2012

Meet & Greet w/ Glamourista16

Come to the Sigma store at the Mall of America this Saturday, Dec. 29 from 1-3pm for a special meet and greet with YouTube beauty guru Glamourista16! Keep reading to get all the event info!

Sigma @ IMATS LA 2013!

IMATS (International Makeup Artist Trade Show) is a yearly event comprised of thousands of makeup artists, vendors and beauty enthusiasts alike. IMATS was founded in 1997 and to-date has become the largest gathering for all things makeup-related! This popular trade show is held six times each year in various cities around the world including London, New York, Los Angeles, Vancouver, Sydney and Toronto. Sigma is excited to be yet again among the many vendors at IMATS LA 2013! Keep reading to get all the details:

December 24, 2012

Ask the Artist: Ricky Wilson

Renowned celebrity makeup artist Ricky Wilson has undeniably made a name for himself in the beauty industry. He has contributed to articles in Allure, Shape, Essence, Life & Style, Teen Vogue, People, Us Weekly and Star. His work has graced the pages of Harpers Bazaar, Vogue, Brides, Lucky, Elle, Allure Town and Country and Modern Bride. Ricky's expertise has been put to work behind the scenes at MTV, Full Frontal Fashion, VogueTV, The Early show and at Los Angeles and New York Fashion Week. We recently interviewed Ricky and chatted about everything from common makeup mishaps to purchase-worthy products. Check it out!

December 21, 2012

Get the Look: Midnight in Morocco

2013 is just around the corner and Sigma is excited to be a sponsor at Minneapolis's largest New Years Eve celebration. Inspired by this year’s theme, Midnight in Morocco, we created a festive Moroccan-style look featuring rich and vibrant purple and orange hues. Keep reading to learn how to get the look and find out all the event details!

December 19, 2012

Emphasize Eyes: Blue

In our last complementing eye color tutorial we showed you how to make hazel eyes stand out. Today we’re onto our last eye color focus: blue! We took Sigma employee, Kaitlin, from the wholesale department to be our model. Keep reading to learn more about Kaitlin and discover the best way to make blue eyes like hers take center stage!

December 17, 2012

Giveaway Winner

It's official! -- The winner of our November favorites giveaway has been selected! Keep reading to find out if you won the limited edition Defining Eyes Palette by TiffanyD!

December 14, 2012

Gorgeous Gift Guide!

Do you still have some seasonal shopping to do? Look no further! Whether you’re in need of a special stocking stuffer or a one-of-a-kind gift, we’ve got a list of our top favorite products to help you on this year’s holiday hunt! (You might even want to pick up a little something for yourself while you’re at it!) Give the gift of gorgeous with these five suggestions:

December 12, 2012

November Favorites + GIVEAWAY! [closed]

December is here and that means it’s time to mention some favorite Sigma products! Each month beauty bloggers and YouTube’s top makeup gurus always have a favorite product or two from Sigma and we love sharing with you what each one of them is. Keep reading to find out which products were most loved for last month. (Plus enter our giveaway for a chance to win one of the featured products!)

December 10, 2012

NOW OPEN: Sigma's First Store

We are excited to announce that the first Sigma store is officially open at the Mall of America! Head over to the store and you’ll be able to browse and buy our complete line of products including individual brushes, brush kits, brush care, accessoriesmakeup and the newest arrivals. Keep reading to get all the details and learn about an exclusive in-store special!

December 3, 2012

Powder Perfect

Last week we highlighted our various blending brushes and talked about how to use each of them. Today we’re focusing on powder brushes! Powder (along with other powder products such as blush, bronzer and highlighter), can have a huge impact on your overall makeup application. Get the breakdown of all five of our powder brushes and find out which ones would best fit your makeup needs.