October 31, 2012

Recap: Defining Eyes by Tiffany D Pre-Launch Event

This past weekend was an exciting one! We were honored to host our very first event at the Mall of America rotunda that featured the infamous YouTube guru MakeupbyTiffanyD for the launch of her new makeup palette created in partnership with Sigma. Keep reading to get the juicy recap details!

October 29, 2012

One Year Anniversary Winners!

A big shout out to all those who participated in our one year blog anniversary poll last week! Your feedback is greatly appreciated and allows us to provide you with blog posts customized to what it is that you want to see! Keep reading to find out if you were one of the five randomly selected winners...

October 26, 2012

Classic & Catty

It’s Halloween weekend! Still trying to figure out what to be? For all you last-minute ladies, we have the purrrfect solution! All you need is a few makeup products and handful of your trusty Sigma brushes. What are you waiting for? -- Get catty with this simple Halloween look!

October 24, 2012

Celebrating One Year w/ a GIVEAWAY! [closed]

Today marks the one year anniversary of the Sigma Beauty Blog! To show our appreciation to all of our wonderful readers, we wanted to host a special giveaway! But first, we need a little bit of information from you! Keep reading to take our short poll and be entered for a chance to win the Sigma product you want most!

October 22, 2012

Ask the Artist: Mathias Alan

Mathias Alan has been working his makeup magic for more than 12 years on a variety of famous faces and celebrity icons. His creativity and talent effortlessly shines through his work which can be seen at red carpet events, commercials and music videos. For the past few years, Mathias has been the key makeup/hair artist on E! Television's ‘The Soup’ with Joel McHale. In addition, he is also one of the lead makeup artists on E! Television's hit show ‘Fashion Police’ with Joan Rivers, George Kotsiopoulos, Giuliana Rancic and Kelly Osbourne.

We were lucky enough to get a chance to chat with Mathias and learn some of his backstage secrets, plus a few of the Sigma products he can’t go without! Keep reading to find out what they are…

October 18, 2012

Flawless for Fall

Today we are giving you the inside scoop on how to achieve the last look in our fall campaign! This complete look emphasizes flawless skin, defined brows and a powerful pout – definitely a must-have look for the season! Keep reading and learn how you can recreate it. 

October 17, 2012

You Are Invited!

Join us for an exclusive Sigma product launch plus meet one of YouTube’s most popular beauty experts! Read more to get all the details!

October 12, 2012

Emphasize Eyes: Green

Two weeks ago we showed you how to emphasize brown eyes using purple shades. Today we’re onto our next eye color focus: green! We borrowed Sigma’s general manager to use as our model and demonstrate the best shade for making green eyes pop! (The color may surprise you!) Keep reading to find out how to get the look!

October 10, 2012

September Favorites + New Product Sneak Peek!

October already!? Yes! And that means it is time to mention a few favorite Sigma products! Each month beauty bloggers and YouTube’s top makeup gurus always have a favorite product from Sigma (can’t say we blame them!) and we love sharing with you what each one of them are. Keep reading to find out which products were most loved for the month of September plus a sneak peek at a new Sigma product being launched this fall!

October 8, 2012

Precise Pout

Today we’re onto number four of our five looks from the Sigma fall campaign! Can you guess what today’s focus is? If you the picture didn’t give it away, we’re talking about lips – one of our favorite features to accentuate for fall!

October 5, 2012

Ask Amanda

We're back with our monthly Ask Amanda post to answer some of your top beauty questions! Today's featured question is, "How do I incorporate color into my makeup?" If you are one of the many out there stuck in the rut of wearing only neutral shades and want to introduce color but don’t where to start, try using one of Amanda's three easy suggestions!

October 3, 2012

Invest in Your Beauty

Cosmetic brushes have the power to make or break your makeup look. For the most superior application and flawless finish when it comes to makeup, investing in quality brushes is your first step! Whether you are starting your career as a makeup artist or just love makeup, here are the brushes you’ll want to have on hand!

October 1, 2012

Emphasize Eyes: Brown

In the past year we’ve shown you a wide array of tutorials – everything from bright aqua eyes to bold statement lips, but now we are changing it up for a few weeks! Our next four tutorials will be a series showing how to complement the most common eye colors (brown, green, blue and hazel) and it starts today! We took Jenny, one of Sigma’s affiliate program coordinators, to demonstrate how to make brown eyes take center stage. If you’re a brown eyed beauty, find out how you can, too!