April 30, 2012

Paris Project Preview

Next week we will be launching a limited edition makeup palette containing eight unique eye shadows, two blushes, one highlighter and two best-selling brushes!  Being that Paris is one of the most spectacular cities in the world, it is where we decided to take seven renowned beauty experts from the YouTube community to assist in creating this truly one-of-a-kind palette.

April 27, 2012

Foundation Shade Selection 101

To find a foundation that works for you, you need to make sure to buy one that best matches your skin tone. To get that just-right shade, here are some suggestions:

April 25, 2012

Gorgeous Giveaway [closed]

Spring is represented by a wide range of pastels and brights, which is why we are giving away our popular Flare Eye Shadow Palette this month! The Flare palette contains all the right colors for spring – light green and aqua hues plus various purple shades, combined with neutral browns and beiges.

April 20, 2012

Earth Day Beauty

This Sunday is National Earth Day! In honor of the occasion, we wanted to share with you some of our favorite ways to “green” your beauty routine. By adapting just a few of these suggestions into your everyday beauty regimen, we're firm believers that it can help not only to keep you looking beautiful, but our planet as well!

April 18, 2012


We’ve all heard the tell-tale phrase ‘you are what you eat.’ While we shouldn’t take this phrase in a literal sense, it does have some truth to it. Our skin is the largest organ of the body so it’s important to take good care of it. Today we’re talking to you about the foods necessary to get glowing skin and prevent aging!

April 16, 2012

NEW - E75 & E80!

Today we introduced the new E75 and E80 – two brushes made exclusively for creating and maintaining beautiful brows and lashes! We believe that the eyebrows and eyelashes are the finishing touch in perfecting your makeup routine. Keep reading to learn why these brushes are a must-have for your brush collection!

April 11, 2012

Makeup Removal How-to

Today we’re talking makeup removal! Removing your makeup at the end of the day is one of the best things you can do for your skin. If you leave makeup on before going to bed or working out for example, you run the risk of clogged pores, increased appearance of fine lines and a higher chance of developing blemishes. Here are our simple steps for ‘taking it all off’ at the end of the day:

April 9, 2012

March Favorites

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Every month we look forward to watching the “monthly favorites” videos from those among the YouTube beauty community that feature their favorite beauty products. For the month of March we were proud to have been mentioned by some of our favorite beauty gurus! Check out what they had to say:

April 6, 2012

Q&A w/ YouTube Guru Vintage or Tacky

Cora is a self-taught makeup artist best known for her YouTube channel, vintageortacky, where she creates a wide range of makeup looks; everything from colorful and elaborate to classic and simple. Through her tutorials, she loves inspiring others to try new things and be confident in their own skin. She stands by the motto, “Vintage or tacky – just be yourself!” 

We recently interviewed this one-of-a-kind makeup maven to get the answers to your most pressing questions! Check it out: 

April 4, 2012

Cleaning Care for Brushes

We made a blog post awhile back about the basics of caring for your brushes but after receiving several questions about cleaning specifics, we wanted to take it a step further so you know exactly how to take care of your brushes to make them last as long as possible. If taken proper care of, your brushes can last for several years!